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What B2B Buyers Want from Vendor Websites
ByDianna Huff,Derek Edmond,Casie Gillette, andBuyerZone.
In our inaugural B2B Web Usability survey and report, we learned quite a bit about the B2B buyer and their preferences and behaviors when evaluating vendor websites. This year, we sought to get further clarification and greater depth in some of the key points and also determine if B2B vendors had improved in their website efforts.
In our second annual survey report by Huff Industrial Marketing and KoMarketing, youll learn the important and evolving role vendor websites play in the B2B buying process.
We continue to ask buyers how they evaluate vendor websites, what content is critical to the buying process, and how the various types of content marketing assets, including blogging and social media, impact the buyer journey; from discovery to vendor selection.
have some impact in the B2B buying cycle, this impact is not as significant as marketers have assumed. Over a third of respondents (34%) indicated they dont use blogs to aid them in their vendor discovery process; 38% indicated they dont use social media for the same purpose.
to make informed purchasing decisions. Survey data shows that a lack of thorough contact information will cause buyers to leave a website as well as reduce the vendors credibility in the eye of the buyer.
regarding what comprises an effective B2B content marketing strategy, a huge disconnect still exists between the content vendors supply buyers on their websites and what buyers need to move forward with vendors.
The 27-page report features seven key research findings, over twenty key takeaways, 18 data charts, and feedback from over 260 B2B industry professionals.
Vendors: Your Content Assets Have to Help B2B Buyers Through their Buying Journey
Survey Says: Your Blogging and Social Media Efforts Are Not a Factor in B2B Vendor Selection
Please share the report with your networks by using the following link Click To Tweet
KoMarketing understands how to present and execute recommendations across the organization, from the IT professional to strategic marketing leadership. They go beyond expectation in working with the client to evaluate, execute, and implement program initiatives.
Silvina El Baba, Senior Manager, Web Marketing, EFI
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Start a conversation with the KoMarketing team:
KoMarketing Associates, LLC.374 Congress Street, Suite 507Boston, MA 02210Phone:(781) 209-1989Toll Free:1-877-3B2B-SEO
Site byHuff Industrial Marketing+cre8d
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