Could it be Time to Overhaul and Re-do Your Business Website All Over?
No doubt an informative website plays an integral role in the success of business at this time and age. While most people realize the need to have a website, very few invest their time and money into ensuring it is kept updated throughout. a website not updated regularly means you will lose clients, you will be prone to security threats, and you will lose your search engine rankings. Another thing you should keep in mind is keeping and maintaining an updated website can be a costly affair. Let’s get started as you discover more ways you could be losing revenue from your website.
Does someone encounter an error message or slow loading pages when visiting this site; it could be an indicator of a looming problem that ought to be addressed. It could be time for a website upgrade, and in particular servers upgrade to accommodate the additional traffic coming your way. This is where you get to think of such things as cloud hosting where you gain access to extra servers without having to physically install any servers. This is where you get to think of cloud hosting as an affordable way of having new servers to accommodate the high traffic.
Another indicator it could be time to have a website upgrade is when this site is experiencing a high bounce rate. It could also be attributed to the fact that the website layout is confusing or the information is hard to get on the website. Take time to go through your website with a professional and if need be hire one to rearrange the layout and content of the site to make it user-friendly. A professional web designer will conduct something known as homepage testing to ascertain critical parts that ought to be altered for a functional and useful site.
A high bounce rate could also be an indicator of a low conversion rate meaning it is highly likely even if your customers are not buying your product or the website has no enough info. for them to make a purchase. You should know by now that your website is your marketing tool hence low sales could be an indicator you are not doing things right. Are the call to action words like click here now hidden, are the products and services readily available, and does your website look suspicious? We all know how suspicious a website can look especially if its last updated content cannot even be traced back. Last but not least, it could be time to discover more ways to overhaul your website if it is not mobile-friendly. It needs no mentioning if your website is not mobile-friendly, you could be losing on a whole lot of clientele. When you implement the above-mentioned tips, most certainly you are on your way to recovery.