There are some who say there is no difference between B2C and B2B marketing.
B2C buying decisions impact lifestyles.
B2B buying decisions impact livelihoods.
In both B2C and B2B, people buy from people. But the dynamics are different.
Attract prospects and convert leads with compelling and contagious content.
We strongly believe that your website is the most important part of your marketing efforts.
Surpass your marketing goals with optimized and integrated digital campaigns.
+ Learn MorePositioning Branding
Perfect your positioning and branding so customers choose you over your competition.
From special projects to major programs, we deliver with passion and purpose.
+ Learn MoreInsights and Opinions from Our We share actionable information on everything from the latest social tools, B2B books, industry trends, design advice, inbound marketing tips, great B2B concepts, etc. If it has anything to do with B2B marketing, we blog about it.
Its Not All About Inbound Marketing and Never Has Been
Sometimes when Im talking with a younger client about their marketing budget and these days, every client is younger than me I want to tell them about the olden days. Once upon a time, for anyone to know about your business, you had to advertise. Im not talking about Mad Men Madison 
Atlanta B2B Marketing Agency Leader Learns Lessons from Pedaling Papers
I was a suburban paperboy in the late Sixties. Way back then there were no laptops or smart phones, and there was no internet or Google maps. For the homeowners on my paper route, I was the internet. It all started as a last-minute favor for a friend. His family was going out of town 
B2B Marketing Content Needs Creative Ideas and Execution for the Best Punch!
The purpose of this post isnt to argue that B2B marketing requires outstanding content. I believe that any B2B marketing professional still doubting that is probably not open to the points I want to make What I want you to think more about is why and how to add more creativity into your content development. 
What Should Your B2B Blog Post Be About When You Have Nothing New to Say? What Would Mr. Ed Do?
For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldnt blog either. That would be a mistake, and Ill explain why. All the content you produce to fuel your marketing efforts should show you have helpful, insightful, differentiating, 
Working with MLT Creative on our website was a real pleasure. Their focus was exactly where it needed to be: a website that converted interest into inquiriesand I can tell you for a fact that our inquiries were way up in the year following MLTs redesign. They are my first call.
We are believers in Inbound Marketing and MLT Creative understands. That makes it easy for our team to work with theirs on a regular basis. From content development to web design, they get the job done for us.
MLT Creatives focus on B2B marketing was what we were looking for in a vendor. Their ability to understand objectives and respond quickly to multiple project leaders provides our internal marketing the quality work and support we need.
As serious as we are about our email campaigns and landing pages, I must say its fun working on them with MLT Creative. They listen to our objectives and want to learn as much as possible about our customers. The quality of their work reflects that.
Learn Something New in Our B2B Resource Center!
In B2B marketing today, we are always learning. Our B2B Resource Center is a compendium of reference material to keep you on top of your game with all things inbound and content marketing related to B2B businesses like yours.
While our projects may look good and function efficiently, the best measure of success is in the leads they delivered and the sales they generated. Those are the results were committed to delivering.
Campaigns that hit the mark for our clients, and in some cases, even won them some awards. Were proud of the results and success, but were even happier that we made our clients heroes.
We specialize in developing integrated B2B marketing programs that will increase your ROI. If you market your products and services to other businesses, and want to outthink and outperform your competition, youve come to the right place. We are an Atlanta-based B2B marketing agency, and B2B marketing is all we do.
We grow our business by helping our clients grow theirs. As the Idea Launch Pad for B2B marketers, MLT Creatives services include strategic planning, positioning, brand development, website development, advertising, inbound marketing, content marketing, direct mail marketing, email marketing, sales promotions, on-page and off-page SEO, search engine marketing (SEM) and pay-per-click campaigns (PPC) Google AdWords campaigns.Contact MLT Creativetoday to see how we can help you.
We prepare, we ask questions that make you think, and we listen well. We approach challenges and opportunities from different angles and we think out loud. Everyone gets smarter with each meeting, including you.
If you have the good sense to hire us, youll see we know great ideas when we see or hear them, whether theyre yours or ours. We enjoy collaboration, and nothing excites us more than helping launch a project or program that shows off our collective creative genius and kicks the competitions ass.
We provide accurate estimates and client contact reports based on a clear understanding of each project, and we dont miss deadlines or objectives.
We develop a deep understanding of your business, and youll find us so accessible, creative and accountable you will become addicted to our level of service and the quality of our work.
Were glad youre asking! There are many reasons, but the main reason is we get measurable results. At a close second, reason number two is that we love and live B2B marketing. We enjoy learning all there is to know about our customers customers and how their sales process approaches those prospects and aligns with their marketing vision and goals. We are focused on getting our clients the best results they can achieve using inbound and traditional techniques. We also believe and use these techniques for our own marketing. Its probably how you found us, through social engagement, relevant content and organic search results.
Our project pricing is based on 30 years of experience with similar past projects, along with a no-charge consultation with your team about the project and what your goals are. We dont charge just on hours, set menu prices or any other special formulas. If you have a budget in mind, share it with us and we will share what we can accomplish for that amount. Each estimate is custom and designed to match the customers needs and appropriate spend. From that intelligence, we calculate how long it will take, the value position of the project and compile the best estimate based on those criteria.
Your website will fall into a range between $8,000 to $22,500 based on page count, complex additions such as database driven forms, e-commerce capabilities, nurturing workflow creation with landing pages, integration with your marketing automation system and the mix of migrating existing content to creating new content that is required. We have built websites on a variety of platforms and are very experienced in the HubSpot CMS. Contact us for ano-charge consultationand we can give you an accurate proposal based on your exact needs and budget.
For ongoing content marketing programs, getting a new inbound framework constructed or clients that have consistent, ongoing needs for our project work we offer retainer solutions to help them budget expenses. A normal retainer budget starts at $5,000/month and goes up to $10,000/month. The price is set by client needs, timeframe and types of projects being completed each month. All retainer hours are value rated and tracked in monthly reports. We can also supply a project-by-project estimate during each month for prior approval.
How to use the word count tool in Google Docs to measure how many words are within a section, how many characters there are, and a page count to make sure your content is the correct /2HzNhPn
A method to create a valuable piece of long-form content by working backwards, step by step.mltcreative.co/2qXgk89
Helpful instructions for changing your Instagram story highlights cover to make it more recognizable to your followers.mltcreative.co/2vPUkSD
How to avoid soulless content so that you can make a stronger connection with your audience and show a deeper understanding of their interests and needs.mltcreative.co/2qY5P4q
A list of some of insightful questions to ask your interviewee in order to decipher whether or not they are a good fit for your company.mltcreative.co/2Hop0zp
Why and how the new Twitter rules affect social media managers who use the platform to post their businesss content.mltcreative.co/2Hrz89K
Tactics that may help in changing leadership culture so that content can incorporate a more human voice.mltcreative.co/2HsnETr
Some methods you can use to personalize your content marketing without distracting your audience.mltcreative.co/2HrcxKM
A guide for those who are new to Facebook ads or may need some improvement running existing ones.mltcreative.co/2Hu7IQP
SEO trends that are reshaping the keyword research concept.mltcreative.co/2H3h7ex
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